Jewelry Knowledge Center

You’re on a mission to find the perfect diamond ring. Congratulations! Too often, ring shopping seems like an expensive and complicated puzzle you have to piece together. Our Diamonds 101 Guide is designed to help you crack the code, sharing information as industry insiders who are shaking up the industry.

With four generations of expertise, we share facts and shopping tips that empower you as the customer no matter where you decide to buy, giving you all the information you need to make a safe, confident, and budget-friendly purchase.