2017 Modern Couples Survey
What Makes the
Modern Couple Unique?
My Trio Rings is the modern jeweler for the modern couple, and we’re honored to serve thousands of couples every year! It’s with this unique position that we’ve been able to survey our couples in the first Modern Couples Survey. Each couple has a unique story to tell, but there are a few commonalities that we have noticed among modern couples today.
When it comes to popping the question, 3 in 5 couples will not surprise their significant other with a surprise proposal! This supports our success in offering matching wedding rings because modern couples today shop together.
We’ve always known firsthand the modern millennial couple takes their time, lives in the present, and plans for the future. We have found that 42%
have been in a relationship with each other for 1-3 years prior to getting
married, and 33% of modern couples are engaged for 1-6 months. It has also been found that 4 in 5 My Trio Rings modern couples identify as Christian.
Preconceived notions of who pays for what with regards to a wedding have
gone by the way side. Modern couples are working together to make
financially responsible decisions that will help them choose the matching
trio wedding rings they’ve been dreaming of. Notably, 25% of women pay for their own wedding rings and of the couples surveyed, it’s not uncommon to have a family member pitch in towards their purchase. Given the choice between white gold or yellow gold, a modern couple is 2.7 times more likely to buy white gold wedding rings.
We’re proud to offer affordable wedding rings, and especially proud to
report that couples who visit My Trio Rings on average expect to pay
$1,000-$2,000 but end up spending between $500 and $1,000 for authentic
diamond and gold wedding rings!