65% OFF MSRP ONLY REAL DIAMONDS AND GOLD WITH FREE SHIPPING NO-FEE LAYAWAY & 30 DAY RETURNS GUARANTEE

Our Advantage

People ask us about how we offer such beautiful rings at such low prices. Well, the secret is that we are the manufacturers and there are no middle men! By selling online and direct to our customers, we are able to offer the highest quality in workmanship, finish and further value through our Warranty, Satisfaction Guarantee, Price Match, Free Shipping and more!

Factory Direct -
Low Price

You won’t find better prices elsewhere. We are so confident about this because we take care of the entire ring production process from start to finish. We cut the diamonds, design rings, cast gold rings, set diamonds, and sell online ourselves. We have no middle-men involved, so it’s a no brainer for us to be able to sell for less.


High Quality

All our diamonds are authentic and were naturally mined. They are not cubic zirconia or "lab-made" diamonds and so you can be confident that you are getting your money's worth. Also we guaranteed all our diamonds to be from legitimate and in compliance with United Nations resolution.

Natural Conflict
Free Diamonds

All our diamonds are authentic and were naturally mined. They are not cubic zirconia or "lab-made" diamonds and so you can be confident that you are getting your money's worth. Also we guaranteed all our diamonds to be from legitimate and in compliance with United Nations resolution.


Genuine Gold

All our rings are made of genuine gold and are guaranteed to be the stated purity. You can be sure that our rings are not "gold plated" or "gold filled". We following strict gold guidelines as provided by Federal Trade Commission.


Elegant Designs

Fashion trends come and go but a classical style last lifetimes. Our talented design team has decades of experience crafting elegant rings that you and your loved ones can cherish for generations to come.