Diamond Buying Guide
When buying a diamond, it's important to know the 4 C's of diamond classification. The 4's C's are: cut, color, clarity, and carat weight. Together, the 4 C's determine a diamond's value. It is essential to learn about each of the 4 C's before purchasing a diamond because each C speaks differently to each individual. For some, the carat weight is the most important while for others it is the cut.



While these are the 4 most recognized C's, a fifth and less recognized, yet equally important C is not covered here. The fifth C is Confidence. Confidence in your jeweler is extremely important when buying this piece of jewelry that will last forever, and be passed down among generations. It is important to shop at a professional jeweler, one that is a member of a professional trade association such as Jewelers of America (JA). JA requires high ethical standards of its members and provides them with ongoing education.
Images courtesy of GIA. For more information visit: Jewelry Information Center












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