Diamond Buying Guide
When buying a diamond, it's important to know the 4 C's of diamond classification. The 4's C's are: cut, color, clarity, and carat weight. Together, the 4 C's determine a diamond's value. It is essential to learn about each of the 4 C's before purchasing a diamond because each C speaks differently to each individual. For some, the carat weight is the most important while for others it is the cut.
While these are the 4 most recognized C's, a fifth and less recognized, yet equally important C is not covered here. The fifth C is Confidence. Confidence in your jeweler is extremely important when buying this piece of jewelry that will last forever, and be passed down among generations. It is important to shop at a professional jeweler, one that is a member of a professional trade association such as Jewelers of America (JA). JA requires high ethical standards of its members and provides them with ongoing education.